Web3 Growth & Product Design

Micro3 is a Web3 community growth and campaign platform that connects users with emerging blockchain ecosystems through interactive campaigns, NFT minting events, and social engagement activities.

During this project, I contributed to both marketing strategy and product experience design. The work focused on improving how users discover campaigns, interact with ecosystem partners, and participate in Web3 activities through a clean and intuitive interface.

In addition to designing UI/UX components, I also supported marketing initiatives including campaign content, platform promotion, and ecosystem collaboration to help drive community growth and user participation.

The approach combined product thinking with growth marketing. From the design side, the focus was on simplifying the user journey and making Web3 participation easier for new users.

From the marketing side, campaigns were structured to increase engagement through NFT mint events, social tasks, and ecosystem collaborations. This created a bridge between product usability and community growth.

• Campaign landing page design

• Web3 onboarding UX optimization

• Ecosystem partner campaign pages

• NFT campaign promotion strategy

• Community engagement campaigns

• UI/UX improvements for user navigation