NEW V.ROHTO Video Campaign

Project Overview

Rohto Vietnam aimed to promote NEW V.ROHTO through a digital video campaign that highlights product benefits while staying visually engaging and easy to consume across social platforms.

The challenge was to create content that quickly captures attention, communicates clarity and freshness, and fits the fast paced behavior of modern users on platforms like TikTok and Facebook.

Our goal was to deliver a high impact video that balances strong storytelling, product focus, and performance driven execution.

Our Approach

We started with concept development and creative direction, focusing on clear messaging and visual storytelling that aligns with the brand’s identity.

The production process included storyboard planning, shot composition, and product focused scenes to emphasize key benefits such as clarity, comfort, and daily usability.

The video was optimized for short form content, with attention grabbing hooks in the first few seconds, smooth pacing, and clean visual transitions to maintain viewer retention.

We also adapted multiple versions of the video for different platforms, ensuring consistency while maximizing performance across ads and organic distribution.

Key Features

• Short form video optimized for social media platforms

• Strong visual hook in the first 3 seconds

• Clear product focused storytelling

• Multi platform adaptation (Facebook, TikTok, Ads)

• Clean editing with smooth transitions and pacing